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Case Study

$62K ARR in 4 Weeks

How HeyReach used Face2Face as a Motion to convert high-value trials into paying customers with a 56% success rate.

The Challenge

Finding the needle in the haystack

2,000+ free trials every month. But only a small fraction have the potential to become high-value customers worth $10K+ ACV.

Ilija Stojkovski
Ilija StojkovskiCRO, HeyReach
"Those are the ones we really want to talk to."

These high-value prospects generate 70% of revenue, but identifying and engaging them at the right moment was the missing piece of the puzzle.

The Numbers

2,000+
Monthly Free Trials
$10K+
Target ACV
70%
Revenue from High-Value Customers
The Solution

Strategic targeting meets instant connection

Face2Face enabled HeyReach to identify, target, and engage their highest-value prospects at exactly the right moment.

Smart Segmentation

Used Clay to identify high-value trials with $10K–$25K ACV potential

"Talk Now" Button

Added to product sidebar for instant connection to success team

HubSpot Integration

Synced HubSpot data with Face2Face for targeted popup display

How the Setup Works

Used Clay to identify and segment high-value trials
Synced HubSpot data with Face2Face
Showed the Face2Face popup only to users with $10K–$25K ACV potential
Added a "Talk Now" button to the product sidebar
Enabled real-time calls with the success team
Allowed the success team to see and control user screens during the call
The Results

Remarkable results in just4 weeks

$62K
ARR Added
In 4 weeks
5.3%
Click Rate
On 'Talk Now'
60%
Answer Rate
< 1 minute
56%
Conversion
Calls to paid

Call Engagement

Average call duration10 min
Multi-call users49%

Conversion Impact

Free-to-paid increase+34%
vs non-usersSignificant lift
What's Next

Scaling for even greater impact

HeyReach's roadmap for amplifying their Face2Face success

More Trigger Points

Add additional triggers to increase CTR and call volume

Dynamic CTAs

Deploy smart CTAs at key user drop-off points

Scale Team

Expand success team to boost response rates

Measure Impact

Track NPS and LTV improvements

Expand Access

Provide support team access across all user types

Deeper Integration

Enhanced HubSpot integration for better workflows

Ready to unlock yourhidden revenue?

If you're a PLG-driven SaaS looking to move upmarket and close high-value customers faster, Face2Face might be your secret weapon.

Join HeyReach and hundreds of other companies transforming their sales process